Web Survey Bibliography
Relevance & Research Questions:
Many Market research institutes followed the statement of Brad Bortner who said in 2008 “Market research online communities (MROCs) will shock the qualitative market research world. They provide cheaper, faster, and newer types of insights that today's traditional qualitative research modes, such as focus groups, don't currently provide.” The following research project is challenging this statement by analyzing the special types of insights MROCs provide in comparison to traditional focus groups. In this project the effectiveness of the two methods should be tested in two aspects: First the amount of information und second the determination of individual opinions and qualtitative insights.
Methods & Data:
In order to evaluate the different possibilities of these two methodological approaches four focus and online groups have been conducted to better understand the purchase intention of customers concerning sustainability. Every group discussion (online and offline) focused on a different industry sector: clothing, cosmetics, food products and hardware for personal hygiene. First, the participants have been asked about their common buying behaviour and their estimation of the importance of sustainability. After that manufactures effort to incorporate sustainability in their array of products has been discussed and also the credibility of these activities has been evaluated. The online community groups were designed as closed groups and each focus and online group consisted of six participants.
Results:
Because this research is in progress final results are not yet available. Regarding the amount of information it is expected that the online groups reveal more information because differences between introverted and extroverted personalities are leveled. In terms of individual opinions the online groups should provide better as participants are not exposed to any pressure of conformity. In focus groups people tend to converge their opinions due to the pressure of conformity of the attending group.
Added Value:
Through this research project detailed insights regarding the advantages and disadvantages of both methods can be asserted. The results will help to determine the appropriate approach for future research questions.
Conference Homepage (abstract) / (full text)
Web survey bibliography (4086)
- Mixed-mode design and Mode Effect in Surveying Military Veterans; 2012; Wang, W., Morin, R., Parker, K.
- Assessing Measurement Equivalence and Bias of Questions in Mixed-mode Surveys Under Controlled Sample...; 2012; Klausch, L. T., Hox, J., Schouten, B.
- Maximizing Survey Participation for Retail Customers by Understanding Survey Mode and Incentive Preferences...; 2012; Cardador, J.
- How Likely?: Comparisons of Behavioral Intention Measurement Validity; 2012; Bremer, J., Thomas, R. K.
- Some Thoughts on a Framework for Statistical Inference from Nonprobability Samples; 2012; Santos, R.
- Addressed-Based Sampling - A Better Sample? Exploring the Benefits of Using Addressed-Based Sampling...; 2012; Ellis, J. M., Rexrode, D. L.
- Data Quality from Low Cost Data Collection Methodologies; 2012; Traugott, M. W.
- A Typology and Review of Web Evaluation Strategies; 2012; Wiggins, B., Romano Bergstrom, J. C., Turner, S.
- Drop-Off Point for Undergraduate Students on a Web-based Alcohol and Tobacco Use Questionnaire; 2012; Mitra, A.
- An Examination of the 2010 Census Be Counted Program and Its Effects on Census Coverage and Duplication...; 2012; Jackson, G. I., Wechter, K. M.
- Dual Frame Sample and Mixed Mode Survey Strategy for Improving Coverage Error; 2012; Tarnai, J., Pfingst, L., Solet, D.
- A Demonstration of a Multi-Platform Mobile Survey Application: SurveyPulseTM, by RTI International; 2012; Roe, D. J., Zhang, Yu., Keating, M.
- Turn that Frown Upside-Down: The Effects of Smiley Faces as Symbolic Language in Self-administered Surveys...; 2012; Libman, A., Smyth, J. D.
- To Weight, or Not to Weight, That is the Question: Survey Weights and Multivariate Analysis; 2012; Young, R., Johnson, D. R.
- Investigating the Impact of the Number of Grid Items on Web Survey Responses; 2012; Guo, F., Nunge, E.
- Effects of Progress Indicators on Short Questionnaires; 2012; Sedley, A., Callegaro, M.
- The JanDY Online Survey System; 2012; Kamstra, J., Henley, M., Johnson, M.
- The Detection and Effects of Data From Potentially Ineligible Participants in Online Survey Research...; 2012; Grey, J.
- Guidelines for developing a robust web survey; 2012; Naithani, P.
- Internet Mobility Survey Sampling Biases in Measuring Frequency of Use of Different Transport Modes; 2012; Diana, M.
- Bringing data from an online survey or spreadsheet into SPSS; 2012; Raftery, D.
- Using e-surveys to access the views of football fans within online communities; 2012; Gibbons, T., Nuttall, D.
- Coverage error in internet surveys Can fixed phones fix it?; 2012; Vicente, P., Reis, E.
- Exploring the impact of animation-based questionnaire on conducting a web-based educational survey and...; 2012; Chien, Y.-T., Chang, C.-Y.
- Marktforschung mit dem iPad-Panel von Axel Springer Media Impact; 2012
- Online and Paper-Based: A Mixed-Method Approach to Conducting a Needs Assessment Survey of Physicians...; 2012; Olatunbosun, T., Wu, C., Grewal, G., Lynn, B.
- The “frequency divide”: implications for internet-based surveys; 2012; Vicente, P., Reis, E.
- Effects of Personalized Versus Generic Implementation of an Intra-Organizational Online Survey on Psychological...; 2012; Mueller, K., Straatmann, T., Hattrup, K., Jochum, M.
- Web Surveys: Methodological Problems and Research Perspectives; 2012; Biffignandi, S., Bethlehem, J.
- Increasing Response Rate in Web-Based/Internet Surveys; 2012; Manzo, A. N., Burke, J. M.
- Open-ended Questions in Web Surveys: One Large vs. Ten Small Boxes; 2012; Keusch, F.
- Effects of Pagination on Short Online Surveys; 2012; Sedley, A., Callegaro, M.
- A Systematic Review of Studies Investigating the Quality of Data Obtained with Online Panels; 2012; Callegaro, M., Villar, A., Krosnick, J. A., Yeager, D. S.
- Exploring New Pathways to Survey Recruitment; 2012; Bilgram, V., Stadler, D.Jawecki, G.
- Understanding selection bias in a worldwide, volunteer web-survey; 2012; Tijdens, K., Steinmetz, S.
- Does Mode Matter? Initial Evidence from the German Longitudinal Election Study (GLES); 2012; Blumenstiel, J. E., Rossmann, J.
- The Representativity of Web Surveys of the General Population compared to Traditional Modes and Mixed...; 2012; Klausch, L. T., Schouten, B., Hox, J.
- Surveytainment 2.0: Why investing 10 more minutes more in constructing your questionnaire is worth considering...; 2012; Muehle, A., Tress, F., Schmidt, S., Winkler, T.
- Market research online community (MROC) versus focus group; 2012; Zuber, M.
- Data quality in MAWI and CAWI; 2012; Mavletova, A. M., Blasius, J.
- Time use data collection using Smartphones: Results of a pilot study among experienced and inexperienced...; 2012; Scherpenzeel, A., Sonck, N., Fernee, H., Morren, Me.
- Scrutinizing Dynamics – Rolling panel waves in theory and practice; 2012; Faas, T., Blumenberg, J. N.
- Do Mail and Internet Surveys Produce Different Item Nonresponse Rates? An Experiment Using Random Mode...; 2012; Millar, M. M., Dillman, D. A.
- Item Nonresponse in a Client Survey of the General Public; 2012; Israel, G. D., Lamm, A. J.
- Comparing Item Nonresponse across Different Delivery Modes in General Population Surveys; 2012; Lesser, V. M., Newton, L., Yang, D.
- Determinants of Item Nonresponse to Web and Mail Respondents in Three Address-Based Mixed-Mode Surveys...; 2012; Messer, B. L., Edwards, M. L., Dillman, D. A.
- Little experience with technology as a cause of nonresponse in online surveys; 2012; Struminskaya, B., Schaurer, I., Kaczmirek, L., Bandilla, W.
- Automatic Forwarding on Web Surveys – Some Outlines and Remarks; 2012; Selkaelae, A.
- Thinking, Planning & Operationalizing Empirical Mixed Methods Research Design; 2012; Ruhi, U.
- Continuous large-scale volunteer web-surveys: The experience of Lohnspiegel and WageIndicator; 2012; Oez, F.